Strategic Sales & Marketing

Designed for entry-level and mid-level professionals interested in sales and marketing, this course will examine the intersection of sales and marketing strategy. Its learning objectives are to help participants develop specific skills, competencies, and points of view from professionals in the field of marketing management and sales management.

Session One: Introduction 

The first session will introduce the entire course.

Session Two: Corporate Strategy

The session will examine essential corporate strategy topics, such as diversification, competitive positioning, mode of entry, alliances, order of entry, innovation, brand architecture, business portfolios and brand portfolios.

Session Three: Macroenvironmental Analysis

The session will address the political, economic, sociocultural, technological, legal and environmental factors that impact an  organization’s marketing and sales efforts.

Session Four: Personal Selling, Sales Management, and the Promotional Mix 

The session will differentiate personal selling from sales management and discuss personal selling’s complementary role along with advertising, public relations and sales promotion.

Session Five: B2B vs. B2C Selling and Marketing Segmentation

The session will evaluate sales strategies used by organizations selling goods or services to other businesses (Business-to-Business) versus  those selling directly to consumers (Business-to-Consumer). It will also explore how these firms segment their markets.

Session Six: Selling Products vs Services and Service Quality

The session will evaluate sales strategies used to promote products and services. It will also describe ways that firms can measure service quality.

Session Seven: Customer-Specific Marketing and Marketing Channels

The session will examine the strategy of assigning specific marketing teams to particular corporate customers such as retailers. It will also discuss how the relative power of various members (i.e., raw material suppliers, resellers, and consumers) of the marketing channel differs across industries and often results in channel conflict.

Session Eight: Brand Portfolio Management and Corporate Identity

This session will cover the importance of managing a firm’s brand portfolio and corporate identity. Participants will be tasked to determine whether it will be advantageous to delete a brand from an organization’s portfolio.

What do I get for attending the Strategic Sales and Marketing program at PC?

First and foremost, you receive a great education, taught by Providence College faculty who are excited to teach professionals. Second, you gain practical marketing insights and skills that you can apply to your work. Participants who complete the course will also receive a non-credit certificate from Providence College indicating their completion of the program.

What’s the time commitment?

The program will total 24 hours of instructional time, along with a suggested 1 hour for reading materials outside of class each week.

Do I have to attend all class sessions to receive my certificate?

You’ll get the most out of your certificate program if you attend all the sessions. However, in extenuating circumstances, we can provide a video recording of the missed session.

What are the logistics?

Classes are 100% virtual.

How much homework is involved?

The faculty will send you important reading materials before their class to give you a basic foundation on which they build. This reading generally takes less than an hour and is optional, but helpful.r

Am I graded?

As a non-credit certificate, the Strategic Marketing u0026amp; Sales program is not graded. However, a grade of Pass is issued to those who complete the program.

Is this program eligible for tuition reimbursement?

In many cases, yes, depending on the employer. Many of our participants receive partial or full employer reimbursement. Alert us of this arrangement with your employer and, upon program completion, we’ll issue your pass/fail grade for reimbursement processing.

What does the program cost?

Take advantage of special pricing of $1,600 for the entire 8-week program.

Do I have to be accepted?

No! This is a non-credit program with open enrollment. Registration is on a first-come, first-served basis.

What if I need a refund?

A full refund is available prior to the start of the program if you need to cancel your registration.

What if I have questions? 

Should you have any questions prior to starting your application, feel free to contact one of our knowledgeable advisers.