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Introduction to Social Media Marketing Certificate Program

Dates and Times: Fall 2017

Classes meet Saturdays: TBD

Who Should Enroll:

  • Early career professionals who want to learn more about developing a social media marketing plan and executing a social media strategy.
  • Mid-level professionals who want to increase awareness of how social media marketing can benefit their organization.
  • MBA and senior undergraduate students who wish to demonstrate leading-edge skills that will set their résumés apart when applying for jobs.

What you’ll learn:


  • Deepen your understanding of Social Media to increase marketing reach and effectiveness
  • Integrate social channels into your marketing strategy
  • Learn how to measure, track, and manage your social campaigns
  • Develop a content strategy to build audiences and increase community engagement
  • Define ROI for business objectives
  • Syllabus

Cost:  $500 (no refunds)

Registration:  begins August 1, 2016